The Dr. Cook® Beta Bitless Bridle was developed by Dr. Robert Cook after years of research, inspiration, and perspiration! The Dr. Cook® Bitless Bridles are marketed all over the world and used in all disciplines. It is the most accepted and trusted 'bit free' bridle on the market. The Bitless Bridle allows the rider gentle, effective control and clear communication with painless pressure that is distributed around the whole of the horse’s head. Made from beta, a leather-like synthetic material that is composed of a nylon core with a vinyl coating, this bridle is impervious to dirt and sweat and will give you years of use with no maintenance required.